In my quest to build a good YouTube gaming channel, it’s time to figure out what games are popular. Well, at least what is popular to the ones we either want to play or can afford.
Plus, it would be bad to get a few ideas for possible future videos. And for this, we’re going to use two tools: YouTube and Google.
Obviously, YouTube will show us what people are searching for on the platform. But, Google?
Google often shows video content from YouTube on the search results page. In fact, I have several videos from my writing channel that take up the majority of the page for a specific search term.
So, from an SEO perspective, absolutely do what you can to get into Google search.
Using Youtube For Ideas of Games for the Channel
The first stop is YouTube itself. By using the search autocomplete, you can find all kinds of terms people are using for specific games.
Simply start typing in the game in question, and YouTube will do the rest.
Unfortunately, YouTube doesn’t show how popular those terms are on the platform. It’s a good guide to help you along the way, but the data is a bit incomplete.
On the upside, you can probably get quite a few ideas from the autocomplete feature.
So, what can we do to get a better idea of what current terms are used the most?
Personally, I use vidIQ. It’s a free Chrome extension you can use that will analyze a lot of aspects of YouTube. I use it for WriterSanctuary’s YouTube channel a lot.
Using vidIQ for YouTube Channel Games Data
Once you have vidIQ installed, you can get more information about search terms. Look for any particular game or related phrases you want. In this example, I’m going to search for “Subnautica.”
On the right side of the screen, you’ll see the vidIQ information for that particular term. Scroll down a bit to the “Top Related Opportunities.”
Click the “Show all X keywords.” Where is X is the number vidIQ will find. This number will vary depending on your search term.
A new popup window will load with every keyphrase in YouTube relating to games in any given channel.
In this popup, you’ll see:
- Most used score
- Search volume
- Overall Score
What you want to pay attention to most are the Search volume, Competition, and Overall score columns.
Obviously, the search volume is how many people are looking for those specific terms on YouTube. The competition is a ranking of how many videos are on the platform already available for that specific term. And the Overall score is vidIQ’s measurement of how difficult it is to rank a video using that keyphrase.
The higher the number for Overall score, the better.
At any rate, you can go through all of the terms and tags used by searchers and creators to find video ideas you might want to make.
You’ll also see the Top 10 trending videos for your search term.
Consider All of the Data When Coming Up with Video Ideas
What all of this means is that you don’t always want to pick the most popular word or topic to make videos. The competition could bury your content pretty deep, especially from YouTube channels that are already established for certain games.
But, there’s no harm in trying. Just don’t expect to surpass the competition, especially with a new channel.
At any rate, you can search each of the games you want to play one by one to get an idea of its popularity on YouTube. Personally, I’ll use a spreadsheet for games and keyphrase ideas.
Google Sheets is awesome for this.
Using Google for YouTube Channel Ideas for Games
Using the same principle above with the autocomplete, you can take to Google. By typing in each game individually, you can get a feel for what people are searching for on the web.
It doesn’t hurt to do a bit of keyword research as if you were creating a blog. As I said, Google often takes the meta information from YouTube to show videos in search.
If you create titles and video descriptions to match, you can improve the chances of showing your videos in Google.
Especially if you somehow incorporate those terms within the video itself. Google often goes by the close caption transcript YouTube creates of every video.
Finding Good Phrases with Keywords Everywhere
It probably doesn’t hurt to use Keywords Everywhere. This is also a free Chrome extension that will help you analyze your search terms in Google.
For example, let’s say that I searched for “Minecraft.”
Scrolling down to the “Trending Keywords” from Keywords Everywhere shows me what people are currently looking for.
This can provide a wealth of opportunities for most games. In the case of Minecraft, I could do a video about villager breeding, taming a cat, or how to set up CurseForge to run Minecraft mods.
Which I already have as a blog post on this site. I need to update it, though. It was back when you could add mods through the Twitch app.
Yeah, I know. I’m slow.
As you can see, just from these two websites and the two Chrome extensions I’ve mentioned, there are already a ton of ideas I could do for future videos.
Remember, though, if you’re aiming to show a video in Google, your video description and titles need to be optimized for SEO.
On a side note, the videos I created for my writing channel did exceptionally well on YouTube when I created them specifically for Google. So no matter what, it’s a win to focus on the video section of Google to get videos to rank on YouTube.
Never Underestimate the Skyscraper Technique
The Skyscraper Technique is when you take someone’s piece of content and try to make it better. What can you add that someone else didn’t? Can you deliver the same information in a more entertaining way? Can you go more in-depth about a certain topic?
You’re not outright copying another creator. Essentially, you’re trying to one-up them. It can be a difficult process, but sometimes it can lead to a boost in visibility and popularity.
Do some recon work of a competing YouTube channel for the games you want to play and upload. What can you do to make those videos better?
It’s a Long Road to 1,000 Subs!
It can take quite a long time to reach 1000 subscribers for a YouTube channel about games. There is a ton of competition to overcome.
But it all starts by getting videos up in a consistent manner. Do some research and see what kind of videos you can do.
Everything I showed you above is free. It just takes a bit of your time to dive into the data. But, I assure you, it’s worth it.
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