The Difference Between a CTA and Begging on Twitch

Last Updated on July 2, 2020 by Michael Brockbank

Begging on Twitch isn’t really a new thing. All kinds of streamers will do what they can to get donations, subscriptions, and bits from viewers. However, some people take it to a whole new level. A call-to-action is one thing, but a full-on begging is another.

What’s worse is that some of these streamers have perpetuated this belief that if you’re watching without paying, you’re a mooch. And then proceed to shame their viewers.

That’s not how you build a loyal audience. At least, not one that isn’t toxic.

Why Begging on Twitch is Bad

Aside from being seen as entitled, it’s never a good idea to beg your viewers for donations, subs, or Twitch bits. And it’s absolutely not a good idea to shame people into doing so.

The argument of, “It’s only five dollars,” makes you sound like an asshole after someone tells you that they simply don’t have the money or recently lost a job.

Giving All Streamers a Bad Rep

When you start begging people on Twitch, you’re not just making yourself look bad. It gives a bad impression overall for everyone who broadcasts on the system.

I know every one of us has a different core audience. But outside of Twitch, you start to see headlines calling out “Twitch Streamers” in general. That’s because the media loves to stir controversy. After all, that’s what sells the best.

But names are often left out of the titles. So now, general readers get the impression that all streamers are lazy, slack-ass gamers living in Mom’s basement in a dark room. Which is far from the truth.

Alienating Your Core Audience

The last thing you want to do is alienate your core audience. Some people may not have money to give you today, but that doesn’t mean they won’t tomorrow.

Besides, it’s your core audience who perpetuates your success by sharing the stream and getting others to follow your account. Without this audience, you’d be back at square one streaming just to entertain your cat.

True success isn’t always about the money. Sometimes, making a friend today is vastly more beneficial in the long-run than a $5 subscription.

Gives the Impression of Money Over Quality

Now, I can’t speak for everyone, but begging on Twitch is a huge turn-off for me. It gives me the impression that you are more worried about making money than making quality content.

If you want to earn my money, get better at what you do. And I’m not just talking about being an amazing Fortnite player. I watch certain streamers because of their overall content.

Sense of humor, how the broadcaster interacts with the audience, and personal mannerisms are what inspire me to click “Follow.” Not the game someone plays.

A Call-to-Action is Different than Begging on Twitch

Call to Action Button

There is a huge difference between a call-to-action and an outright beg. A simple CTA can do wonders for growing a channel whether you’re streaming live on Twitch or YouTube.

However, spending ten minutes begging and berating people because they’re too poor for a $5 sub is not a CTA.

In reality, some of the biggest streamers and YouTube creators don’t even mention follows or subscribing. And those who do, keep it to just a few seconds to remind people to click the button.

Here’s an example of what I mean. Some people have no problem dumping change into a Salvation Army bucket every Christmas. Now take those same people and have someone outright ask them for money. In many cases, this results in the donator not handing out the cash.

That’s because now, he or she feels pressured to act. And it’s this pressure that results in many people not making those donations or buying a product.

You should never add stress to your viewers. They are watching to be entertained, not guilt-tripped.

Now, this doesn’t happen with everyone. Some people will give at the mere mention of donating. But, a lot of people are less inclined when you add that tiny bit of stress.

How to Improve the Effectiveness of a CTA

A call-to-action has common elements whether you’re blogging, uploading a video to YouTube, or streaming on Twitch. It’s about reminding people to like, subscribe, follow, or otherwise engage with your content.

And in many instances, the shortest of blurbs is all it really takes.

However, there are ways you can improve how a CTA works without making yourself sound like your begging on Twitch.

Deliver Quality Content

First, and foremost, create quality content. Now, I can’t tell you exactly what that is because every streamer and channel are different. Some people just like to sit and chat while others relish a no-commentary run of vanilla Minecraft.

The point here is that quality content for your target audience will result in a higher engagement of your initial CTA. Remember, streaming is all about entertaining or informing the viewer…not how much money you can pull in today.

Have an Engaging About Page

A lot of your audience is going to read more about you during the Twitch stream. Having a fleshed-out About section can do wonders for adding a CTA or getting someone to hit the follow button.

The About page is a simple way to add a CTA without you accosting viewers or wasting time asking for follows or donations. Be personable with the information and give people a reason to hand you money.

And yes, I know, I need to work on our twitch stream a bit.

Use Tools Like Nightbot

Nightbot CTA Timers

We use Nightbot to moderate the stream. That’s because it’s easy to program certain text to show at specific intervals. For example, I often have our Extra Life donation page link show up every 45 minutes, but only if there is a certain number of chats.

I don’t want to get annoying with the CTA, but I do need to make sure people coming into the channel later can see the link.

If You Ask for Donations, Keep it Brief and Rare

Personally, I rarely ask for donations during a live stream. And when I do, it’s usually during the Extra Life event to help Children’s Miracle Network. But even then, I use less than 10 seconds to simply remind people of the charity and what it does.

People are watching to engage and interact with me, not because they’re itching to give money to someone.

The Wrong Mentality Behind Begging on Twitch

I suppose one of the reasons why I view Twitch a bit differently than a lot of these young streamers is because I do have a separate job. I am the Content Marketing Team Lead of a prominent web hosting company.

This means I don’t rely on income from viewers to pay the bills. My bills are already paid thanks to my regular job, and ColoradoPlays is here to help the charities I love.

But too many “gamers” nowadays view Twitch, and even YouTube for that matter, as a way to make it rich. But in reality, streaming isn’t a guarantee that you’ll bring in enough to make it a full-time job.

And yes, streaming is a real job. It’s no different than someone paying for HBO or Netflix. If a viewer is getting what he or she deems as quality entertainment, that’s all that really matters.

But what really chaps my hide is when these entitled, self-important, narcissistic, streamers demand that you cough up the money. Otherwise, they’ll call you out for being a mooch on the system.

For one thing, the streamer is making money from ad revenue any time someone watches the live feed. So, no, you’re not a mooch if you don’t buy a subscription or donate. No matter what, the streamer is making money.

Unless they’re not running ads or haven’t become an affiliate yet. At which point, that’s on them.

Albeit, you won’t really rake in the dough with ads unless you’re Ninja. It takes an awful lot of views to meet Twitch’s threshold for a payout. But, my point stands…money is still being made.

Secondly, as I said before, building a solid and loyal audience is more important for the long-term. Begging on Twitch isn’t the way to go about creating that following.

And I know my daughters would never beg for subs or donations on Twitch in this manner. That’s because they know Daddy would drop the law faster than a Fox host losing an advertiser.

If You’re Begging on Twitch, Please Stop

The extent at which some of these streamers go to get donations makes them no better than someone panhandling on the street. In fact, it makes them worse. At least some of the people on the street are homeless.

Doing it on camera just shows how out of touch you are with humanity.

Learn the difference between a proper call-to-action and begging while using Twitch. It might just make the world of difference.

Michael Brockbank
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Michael Brockbank

Michael developed ColoradoPlays to help various charities through his favorite pastime. Since then, the blog and Twitch channels have donated several hundred dollars to Extra Life, Geeks of Grandeur and Operation Supply Drop to name a few.