Last Updated on September 28, 2020 by Michael Brockbank
Twitch has come a long way since I started using it several years ago. One of the advancements is being able to easily add Twitch to a website using the embed feature. So, why should you?
Actually, there are several practical reasons why you may want to consider embedding Twitch. And with how easy it is to set up, you could add quite a bit to the visitor experience.
4 Reasons to Add Twitch to a Website
A lot of gamers today have blogs. It’s actually a good way to diversify your income as a gamer. You can easily pull in money from the website as well as Twitch itself.
So, if you do have a website, adding the Twitch feed can help in a myriad of ways.
1. Reaching a Wider Audience
One of the hardest things to do in Twitch, especially if your a new streamer, is to garner an audience. Although Twitch has made it a bit easier for smaller channels to get noticed, your channel can still be easily buried among the broadcasts.
When you add Twitch to your website, your feed is presented to anyone who visits. This means you can gain viewership without anyone actually visiting the Twitch website.
For instance, the vast majority of our views come from this website.
Keep in mind that this last month, we only had 11 views from Twitch itself compared to the 218 from the website.
2. Improving Interaction on Your Site
When trying to keep visitors on your website, you need to have something that gets their attention. And looking at our data, the average amount of time people spend on the site is higher on days we stream on Twitch.
This is because people who visit can hang out for a bit and watch some of the live stream. Then, if they choose, they can visit the Twitch channel and follow or chat with us.
The bottom line is that adding the Twitch feed to the site has been greatly beneficial for reaching viewers who may not know we even exist on Twitch.
3. Demonstrating an Active Website
No one likes to visit a website that appears dead and abandoned. A live feed lends to the idea that the site is still active and regularly maintained.
This improves return visitation rates from people who might have been one-time visitors.
There is more than just simple content to read on this website. And as we develop, it’s only going to become more influential.
4. Reaching Affiliate and Partner Status
One of the biggest things that helped us reach affiliate status is by adding Twitch to the website. In fact, if not for the viewers from this blog, we wouldn’t be affiliates.
Part of this is because of the audience I draw through my OBS and XSplit tutorials. People come to learn how to do something, but often stay to see what we’re doing on Twitch.
This viewership counts towards reaching affiliate and partner status. And it works a hell of a lot better than lurking on a channel (which no longer works like it used to).
How Do You Add Twitch to a Website?
So, you have two easy ways to add Twitch to your website. You can either copy and paste the embed code directly from your channel or use a WordPress plugin…if you use WordPress.
And I’ve used both methods in the past.
Embedding has gotten a lot easier than it was a couple of years ago. It’s nearly as easy to do as it is with a YouTube video. I only say “nearly” because you do have to modify the code slightly to get it to work right.
No matter how you slice it, though, adding your gameplay to the website can offer a new level of engagement.
Do You Add Twitch to Your Website?
All kinds of people are trying to do what they can to acquire enough viewers and watch time to boost their visibility in Twitch. This is just one legitimate method that can benefit both the channel and the blog.
All you have to do is add a code snippet or plugin, and then come up with an entertaining stream. Your site’s traffic will do the rest.
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